ui/ux case study
SuccourMe:
Emergency mobile App
Nancy Tshinish
designer, researcher
December 23
date
The Problems, The Goals, My Roles to Achieve Success
Project Overview
According to my UX/UI Case Study scenario, SuccourMe is an emergency app that allows users
to get rescued in troubled times. This app aims to help its users send quick notifications to their
relatives and get them located at any nearest police station.
The Problems
* Thando is an intern fashion-design student who needs to Find an easy and fast way to connect with a police station near her in danger because Her job requires her to travel from different places around the city, so her safety matters.
* Adam is a Software engineer who needs A way to connect with his family and the nearby police station while outside.
The Goals
Our emergency app will let users Send notifications to their relatives which will affect users in a robbery, kidnapping, or any emergency by Simply notifying their relatives of the current precise
location and the nearest police station contact details. we will measure the effectiveness
by how quickly the notifications reach the relatives.
My Roles to Achieve Success
Defining the project, conducting UX Research to understand user, create wireframe, high-fidelity prototyping and UI with design system and finally testing with usability study.
human centered design
Empathize with
user
Define
problems
Ideate
solutions
Test for
iteration
I asked questions 5 people with different backgrounds who have been or witnessed emergency cases and I tried to understand their needs, problems, and wishes.
1. Have you ever been in a robbery or dangerous situation where you need help?
85%
Yes
15%
No
2. What will you do if you find yourself in an unsafe area?
40%
Find police station
60%
contact a relative
3. What challenges do you face when you want to connect with
your relatives or get help from the police in a dangerous situation?
65%
not easy to Find a police station
35%
notify a relative
4. How do you think these challenges could be resolved?
Create an App that will:
15%
locate the nearest police station
70%
notify quickly a relative
15%
Track our relatives in emergency case
Interview
Target Audience
* Ages: 5+
* Live in South Africa
* People who do care about
their safety everywhere
they go.
* Include participants of
different genders
* Include participants
with disabilities
Users care about their safety, after all, notifying their relatives quickly when they need help in a dangerous situation. That gives them a good experience while managing all those App features.
Insight
Interview (Quantitative)
EMPATHIZE
Empathy Map
Empathy Map
An empathy map was created to better empathize with participants by focusing on a single interview.
Says
* “I’m not sure how I will find help in a robbery or any kind of dangerous situation.”
* “I’d love to find help from people near me.
* “I’d love to notify my relatives by calling them or sending them a message. ”
* “Ideally, I will shout for help, if there aren’t many people I can ask for help”
* “I’m willing to take action for my safety.”
Thinks
* Wants authorities to increase safety measures.
* Would like to use the SuccourMe app in dangerous situations.
* I would like to find and call the nearest police station to get assistance as soon as possible.
* Wants also to notify my relatives of my current situation.
Does
* Works a part-time job as a nurse
* Study in her final year of university.
* walk earlier morning to reach the university or the hospital.
Feels
* Worried about her safety.
* She was worried about her life in some doggy area while walking.
Persona
Persona
Personas are fictional users whose goals and characteristics represent the needs of a larger group of users.
The goal is to create a realistic persona to empathize with users while
creating design solutions your users might need.
“Spending time on my computer is one of
my favorite hobby but although my family always comes first”
Age: 31
Education: Engineer school graduate
Hometown: Cape town, South Africa
Family: Live with wife and daughter
Occupation: Software developer
Adams Brown
Adams is a software engineer who lives in Cape Town with his family, as Adams works for a big company overseas, operating from home is a better option for his job.
In the daytime, he does some online coding projects. sometimes he prefers doing it at the nearest local coffee shop where he can refresh his mind with outdoor views, but he gets frustrated due to the unavailability of safe measures in certain areas of the town.
Goals
To learn new skills that will new work opportunities.
To become an owner of one or two mobile apps built by myself
To find a comfortable place to work that maximizes productivity and safety.
Frustraction
Sometimes it is hard to find an adequate space at the coffee shop or
park to work with no worry about your safety.
It is common to worry about my family or relative’s safety out there
knowing that anything can happen anytime anywhere.
He would like to use an app that will allow relatives or family to track
or notify one another in dangerous situations.
Thando Dube
Thando is completing a F.D in Fashion Design and hopes an internship will launch her career in fashion design. she most enjoys the time spent working with their mentor on an advertisement campaign and hosting fashion shows. They think that finding yourself in a dangerous area or situation is common in the country while doing daily tasks. for them having a help app will increase their safety and decrease their worries while going to school or to work freely for a brighter future.
“Serving others makes me happy ”
Age: 31
Education: University student 3rd year
Hometown: Johannesburg, South Africa
Family: 1 Cat
Occupation: Fashion Design intern for a Local
fashion Brand company
Goals
Demonstrate care and attention to detail in projects, big or small.
Getting the position she is interned for.
To not find themself in unsafe environments
Frustraction
It’s hard to travel early or at a later time due to the large rates of
insecurity in the city.
Sometimes it’s really scary to travel from one area to another.
It’s a real struggle To get help when you find yourself in a dangerous
situation.
As a
, I want to
,so that
User Story
User Story
A one-sentence story told from the persona’s point of view to inspire and inform design decisions.
As a software engineer who works full-time for a big company overseas, I want to have the option to work indoors or outdoors in a quiet and safe environment, so that I can be productive on my task and enjoy my surroundings view.
As a Fashion intern who hosts fashion shows in different areas of the city, I want to be in control of my safety, so that I can perform my daily tasks successfully with joy and passion.
User Journey Map
User Journey Map
A user journey is the series of experiences a user (persona) goes through to achieve a specific goal.
Adams Brown
31 years old
His goal is make find a place where he can work with no worry about his safety and get connected with his family in danger.
Action
Find the right working
space
Find a way to stay
connect with relatives
Find a less crowded
workspace
* connect to wifi
Task List
* Find the right space with an access view
* locate a table outside or in a quiet space
* get done with projects productively
Task List
Happiest with the working conditions
Frustrated dealing with unreliable wifi
Frustrated with interrupted workflow
Improvement
opportunity
Offer all the security measures
Get an app to stay connect with my family and track them when needed
DEFINE
Problem Statement
Problem Statement
Define what the user needs and their goals.
As a
, I want to
,so that
Adams is a Software engineer who needs to find a way to connect with his family and the police station near them while outside because the rate of insecurity in the city is higher.
Thando is an Intern Fashion design student who needs to find an easy and fast way to connect with the police station near her in danger because her job requires her to travel from different places around the city, so her safety matters.
IDEATION
Crazy Eight
Crazy Eight
Crazy Eight is a fast sketching exercise that challenges people to sketch eight distinct ideas in eight minutes. The goal is to generate a wide variety of solutions to your challenge.
Story Board
Story Board
A storyboard describes users’ actions and experiences with pictures one by one.
Big Picture Storyboard contains the process of using a mobile app while reaching the user’s goals.
Close Up Storyboard focuses on the product and its features. It describes the usage process of the feature in the mobile app.
Big Picture Storyboard
A mobile app to help people make calls or send emergency notifications when they are in danger.
Close Up Storyboard
Sending emergency notifications alert process to relatives in a mobile App.
Information Architecture
Information Architecture
Information architecture is the discipline of making information findable and understandable. Focuses on organizing information in an effective way digital, so that products are both performant and accessible for the users.
A sitemap is a diagram that shows a visual representation of the site’s organization and how different sections are linked together
User Flow
User Flow
A user flow visualizes how the user moves through and shows what happens at each step.
Wireframe
Wireframe
A wireframe is a design layout that demonstrates which interface elements will exist on key pages.
High Fidelity Wireframe
Low Fidelity Wireframe
PROTOTYPE
Design System
Design System
Colors
Typography
Iconography
User Interface
User Interface
SuccourMe
Emergency
Alert App
35+ Screen
Our emergency app will let users Send notifications to their relatives which will affect users in a robbery, kidnapping, or any emergency by Simply notifying their relatives of the current precise
location and the nearest police station contact details. we will measure the effectiveness
by how quickly the notifications reach the relatives.
Screen
Onboarding . SignIn . Sign Up
Screen
Navigation
App Summary
Find Police Stations
Near you
Call or get directions to the closest police stations without the hassle of searching.
Protégés
You receive emergency alerts from your Proteges. You are a protege to your Angels.
Angels
Angels are people who receive your emergency alerts when you call a police station or your main Angel. You are an Angel to your Proteges.
See the all Case study
Credits
Nancy
Nancy Tshinish
designer, researcher
December 23
date
35+ mobile
screen
human-centered design
thank you for your time
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